Any successful digital marketing campaign will involve the tactical implementation of different advertising channels, guided by an over-arching strategy that is clearly designed to help your business meet its goals. For many large businesses, programmatic advertising is a crucial part of their overall marketing plan. But it should be one for businesses of any size.

Here, we’ll list down the practical benefits provided by programmatic advertising and why you should implement programmatic advertising to take advantage of them in your business.

1. It offers better value for your money

One of the best things about programmatic advertising is that it allows businesses to have greater control over their media spend. By buying on an impression basis, you’re able to optimise much more effectively, giving you more control over your how your budget gets spent.

Working with a skilled programmatic advertising company will help you ensure your budget is going towards as many impressions as possible!

2. It will let you target the right customers

With programmatic advertising, you can better ensure that your ads are being served to exactly the right people. You can construct highly-targeted campaigns to your ideal target customer or reverse engineer who that is using data so each impression brings about as much value as possible.

3. It gives you a wider reach

When you consider the countless number of websites on the Internet—translating to endless opportunities for your business—you’d be missing out on a whole world of potential exposure if you limit yourself to certain types of digital marketing. Why limit yourself to Facebook or Google Ads when your business could be seen throughout the wider web? Programmatic advertising makes it easy for you to expand your market.

4. It provides real-time results

Not all of your advertising practices may yield positive results, but one way to reduce the chances of them failing is by making adjustments based on how they perform. Programmatic advertising can give you instant feedback which lets you spot and correct potential problems and capitalise on new opportunities.

5. It can be used in different advertising channels

Programmatic advertising these days isn’t limited to just the web. It now extends to mobile, native, audio, podcasts, billboards, street furniture and even TV. As a business, you can use programmatic advertising to reach audiences in a wide variety of places. You can use your hard earned Search keywords, your most effective audience segments from Facebook and even your most loyal email addresses across display.

Conclusion

As you can see, programmatic advertising is definitely one aspect of your digital marketing campaign you shouldn’t overlook. It gives small businesses a competitive edge over your competition at reaching customers. It’s highly effective and can be done for less than a good Facebook campaign – with the right tools and expertise.

We’re a programmatic agency based in London and New York. If you’re looking for a team of experts to help you take advantage of the benefits provided by programmatic advertising, get in touch with us today and we’ll be happy to help.