Are you looking for ways to grow sales on your website? One solution you might have not considered yet is Programmatic advertising. Programmatic advertising is the buying and selling of advertising on websites and app - adopting it could pave the way for boosted sales and long-term success.

At its core, programmatic advertising is a method of automating the process of purchasing ad space and delivering the right ads to the right audience. This comes with several benefits, and in this article, we’ll outline a few of the most noteworthy ones.

1. Your competitors aren’t using it optimizes your advertising practices

Despite Programmatic advertising being around since the early 2000’s, it has only really taken taken off over the last ten years or so. Even then, only by larger advertisers due to the historically high budget required. This now isn’t the case, however not many businesses know this and so very few SME’s are actually running programmatic advertising. See how some small businesses have seen success with Programmatic here.

By starting your programmatic journey now, you’re very likely to get an edge over your competitors. You’ll be able to find those customers outside of just Facebook, Instagram, and Google Ad’s you’re your competitors aren’t to grow sales on your website.

2. It targets the right people

Continuing in the spirit of efficiency, programmatic advertising has some of the best machine learning capabilities in all of advertising. It’s ability to autonomously serve ads to your targeted demographics, whether by location, customer profile, or most other differentiating factors and learn what is working to generate sales is second to none.

This means your ad spend pays off better in the long run, as it prevents your ads from reaching the wrong people whom you have no chance of converting to a customer making your ad spend go further, resulting in efficiency.

3. It’s a free market

Unlike many other advertising methods on the Internet, programmatic advertising is not controlled by a single body like Facebook. It’s a free market and this means that prices are controlled by supply and demand. With millions of websites and hundreds of millions of pages to display your advertising there is much less competition meaning the cost to show a thousand adverts can be up to a hundred times less than Facebook/Instagram.

This means you get more bang for your buck and therefore a better chance of getting sales on your website compared to elsewhere. It also means you have a better chance of that sale being profitable too.

So, how do these let me grow sales on my site?

Programmatic advertising allows you to strengthen your marketing efforts to a great degree. As we all know, marketing is what drives visitors to your site and ultimately boost sales. As a small- or medium-sized business owner, programmatic advertising allows you to leverage your limited resources to achieve maximal results.

Additionally, it frees up your time, allowing you to shift your attention to other critical aspects of your business. You can find more ways to improve your product or service, for example, or enhance the customer experience by giving them more of your attention.

Conclusion

To sum things up, programmatic advertising provides businesses of any size with greater control over their marketing practices. It’s a method of digital advertising that has been around for many years, and it will likely remain a viable option for the foreseeable future.

We’re a programmatic agency based in London and New York. If you’re looking for a team of experts to help you take advantage of the benefits provided by programmatic advertising, get in touch with us today and we’ll be happy to help.